Let’s create a practice that gives you freedom

HEY THERAPIST!

Everything you need to start and grow a thriving private practice.

START NOW FOR $160

Head’s up! The Complete Private Practice Bundle used to be called Total Freedom Private Practice. The program content is the same, but it’s now available as a fully on-demand version with lifetime access.

All of our best-selling trainings in one complete, cost-effective bundle

The Complete Private Practice Bundle brings together all of our most popular trainings, including Nail Your Niche, Private Pay Made Simple, and The Get Fully Booked Marketing System, along with exclusive templates, scripts, and resources.

It gives you everything you need to start, grow, and fill your private practice, all in one program.

You don’t want to chase clients.
You want to make more money while working less

You already have the clinical skills. You just need to learn some business skills
That’s where we come in

The Complete Private Practice Bundle

THE STEP-BY-STEP PROGRAM TO CREATE YOUR DREAM PRIVATE PRACTICE

Full Access Edition

You don’t need another job that undervalues you and your life-changing skills.

You need a real plan for getting private-pay clients, setting rates that support your life, and building a sustainable, six-figure practice…on your terms.

Whether you're still in grad school, newly licensed, or already seeing a few clients, The Complete Private Practice Bundle gives you:

✔️ A clear path to booking your first (and next) private-pay clients
✔️ The tools to build a business that fits your life - not the other way around
✔️ Done-for-you templates that save you months of guesswork (and frustration)

START TODAY FOR ONLY $160
Full price $597. Payment plan available.

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We were never missing the motivation

We were missing the method

We met working in corrections - doing what we loved but hating the part where we were overworked, underpaid, and unappreciated

NOW?

We each run private practices, bringing in over $200k/year - on our terms

It wasn’t luck. It was strategy.

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“I went from two self-pay clients to 12...This month is set to be my highest grossing month to date, even though I'm seeing fewer clients than I was last winter.”

ALISON, LCSW

Why most business programs fail therapists

There are a lot of programs out there. And no shade, but most of them…

  • Were created by generic business coaches who’ve never run a therapy practice

  • Tell you to post on Instagram 5x a week and “manifest clients”

  • Encourage you to market to a nationwide audience, not understanding that you can’t legally work with someone in a different state

  • Give you vague advice like “know your worth” and “raise your rates” with zero strategy

  • WE’VE DONE IT. Each of us has built our own multiple 6-figure private practices - the kinds with boundaries, premium rates, and clients we love to work with

  • WE’VE HELPED OTHERS DO IT - AT EVERY LEVEL. Our business coaching clients have:

    • Gotten fully booked

    • Quit their day jobs

    • Been featured in the New York Times

    • And multiple clients have grown million dollar businesses

  • YOU GET ALL THREE OF US. Three seasoned therapists with different styles, strategies, and specialties = 3x the value, feedback, and support

This isn’t fluff. And it’s definitely not a “just believe in yourself!” pep talk disguised as business advice

This is a proven, step-by-step system that helps you build a profitable, private-pay practice the simple, easy way.

WHY OURS ACTUALLY WORKS (AND GETS RESULTS)

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Want a sneak-peak at your future practice?

MODULE ONE

CEO Mindset

Start thinking like a 6-figure therapist (and stop spinning in circles)

  • Whether you’re just starting out or deep in the grind, this module sets the foundation for how to show up with confidence (not chaos)

    • The mindset of a successful private practice therapist

    • How to think like a therapist AND business owner

    • How to take focused, strategic action and stop spinning out

  • Walk away knowing exactly how to think, act, decide, and move like the CEO of your future 6-figure practice

MODULE TWO

Business Essentials

Build the systems that make your practice real, sustainable, and scalable

  • It’s not sexy, but you need to get your ducks in a row and build the infrastructure for a successful, sustainable business (cuz a sloppy business only gets sloppier as you grow it). We said what we said.

    • The basic elements of a reputable, legit business

    • How to name your practice, create a budget, and get noticed

    • Which actions to prioritize vs shiny objects that waste your time

    • How to make powerful decisions and implement quickly

  • Walk away with a business that feels real (not a “therapy side hustle”) and is ready for growth

MODULE THREE

Nail Your Niche

Say what you do in a way that makes people want it

  • This is where sh*t gets fun! You’ll finally stop sounding vague, confusing, or like every other therapist on Psychology Today and start showing up with a message that gets people saying, “Ohhhhhh, I need you.”

    • Exactly who you help and how you help them

    • How to dreate a niche that feels amazing and is profitable

    • How to move through niche drama so you can start getting paid now (not 6 months from now)

    • How to design a compelling elevator pitch that get people excited to work with you and refer their friends

  • Walk away with a clear offer, confident voice, and niche that makes marketing a bazillion times easier

MODULE FOUR

Private Pay Made Simple

A shame-free space to get paid well and talk about it without cringing

  • A lot of pricing advice frankly sucks (“charge your worth” gives us the big ick). And most people would rather discuss their fetishes than money.

    But pricing doesn’t have to feel gross or shamey.

    This is a space where you get to talk about money, make a lot of it, and then talk about THAT without any shame or weirdness.

    • Our Easy Pricing Formula and Confidence Mapping System to set a profitable rate

    • How to charge for late cancels and no-shows (without panicking)

    • How to build a structure for sliding-scale clients without undercutting your whole practic

    • How to talk about your fees without being weird or feeling like a used car salesman

  • Walk away knowing how to price your work and say it without feeling “Ew, Gross!”

MODULE FIVE

Fully Booked Marketing System

You’re ready to help. Now let’s get you clients who are excited to pay you.

  • This is where we take everything you've built and show you how to actually fill your caseload with ideal clients, not just whoever shows up.

    No weird social media dances. No “Hey girl!” DMs. Just a marketing strategy that works (and feels like you).

    • A strategy to get in front of your ideal clients, without being everywhere all the time

    • How to create a marketing plan that feels natural, not gross and salesy

    • Exactly what to say on your website and profiles with plug-and-play templates

    • How to run consultation calls that bring in the clients you love (and screen out the clients you don’t)

  • Walk away with a marketing strategy that feels simple and easy (and works quickly!)

MODULE SIX

Business With Boundaries

You didn’t get into this to hustle. You got into it to help people while creating freedom for yourself

  • This is where you step into the work you were actually meant to do…with boundaries, support, and a burnout-proof foundation that lets you love your practice (and your life).

    • Create a burn-out-proof business by setting up clear boundaries with yourself, your clients, and your calendar

    • Learn how to practice what you preach so your business reflects the values you teach your clients

    • Build a support system with other therapists for clinical consultation, business advice, and shoot-the-shit solidarity

  • Walk away with a business that feels good to run - profitable, purposeful, and yours

Get a free upgrade with these high-impact bonuses (because we know what actually works)

And you get access to these free upgrades:

  • Psychology Today Profile Tips so you don’t sound like every other therapist on the planet

  • Client Attraction Formula because simple shifts that bring the right people your way

  • Bonus trainings, swipe files, and cheat sheets we’ve created to save you time and help you grow faster

  • Lifetime updates to everything, including future bonus drops

GET STARTED

“The program is worth every penny! I was able to raise my rate with confidence and immediately booked a new client two days later.”

SHANE, LPC

“I only wish I had found this 8 years ago when I first started my practice. The information in this training has been incredibly helpful. Within just one month of making a few updates, I gained 4 private pay clients at my new higher rate. Thank you so much!”

BRANDY, LPC

BEST VALUE

ONE TIME PAYMENT

$597

Get instant access to the full course trainings, templates, resources

ENROLL NOW

MOST FLEXIBLE

START TODAY FOR JUST

$160

Followed by 3 additional payments of $160.
Content will be dripped out over 3 months

ENROLL NOW

FAQ = Freakin’ Awesome Questions

Click a question below to drop the knowledge bomb

  • Yes! The Complete Private Practice Bundle is the new name for the same comprehensive program. It now includes all of our best-selling courses in one bundle for a lower total price.

  • Yes, there’s a little overlap since the bundle includes all of our individual courses (so you’ll technically be paying for that one again), but it’s totally worth it.

    The bundle gives you everything else (plus tons of exclusive resources, templates, and trainings you can’t get anywhere else!) for a fraction of what it would cost to buy everything separately.

  • Nope! Many of our students are still in grad school or pre-licensed. In most states, you can start building your business foundation, developing your niche, attracting private-pay clients under supervision, and getting your systems in place now.

    ⚠️ Just make sure to check your state board. New York and Massachusetts aren’t cool about pre-licensed folks working in private practice (even with supervision). And North Carolina and Illinois have special conditions.

  • Forever-ever.
    You get lifetime access to all trainings, templates, bonuses, and future updates.
    There’s no deadline, no rush, and no weird expiration date.

  • You’re a therapist (or becoming one). We get it. We juggle a lot of demands too.

    Now hear us out - Do you have the time to figure this out on your own? Do you have the time and energy to keep doing what you’re doing the way you’re doing it? If so, cool.

    We think Total Freedom Private Practice is the path to being less busy. We’re all about maximum results with minimal time and effort.

    This program is self-paced, and there’s no penalty for taking your time. You can pause and pick back up whenever you need. You’ll still have access to everything.

  • We don’t give you fluff, vague inspiration, or “just post more” advice.

    This program gives you a clear, step-by-step path to building a private-pay practice — taught by real therapists who’ve actually done it.

    Between this program and our private coaching, we’ve helped:

    • Therapists and coaches get fully booked within months

    • Clients launch businesses that crossed the million-dollar mark

    • Multiple clients quit their day jobs and build thriving, values-based businesses

    • One client make $10,000 in 6 weeks after nearly closing her business - she went on to double her highest yearly revenue

    • Another replace a $25k coaching investment that went nowhere and finally start making more than ever

    You get the strategy, mentorship, and community we wish we had in grad school. And the results speak for themselves.

  • If you’re still trying to attract consistent private-pay clients, dial in your messaging, or raise your rates without freaking out, this will help you.
    We’ve had students join who were brand new and others who’d been in practice for years but needed a reset or serious upgrade.

    If your practice isn’t where you want it to be, this will get you there.

  • Since this is a digital program, all sales are final. If you’re on a payment plan, you’ll unlock access to materials as your payments go through. We’re confident you’ll love what’s inside and find it incredibly valuable for your practice.

GET STARTED

This is perfect for you if…

* You’re tired of feeling overworked and underappreciated

* You’re still in grad school, newly licensed, or you’ve been grinding for years - and you want a better plan

* You want to build a six-figure private practice on YOUR terms, without hustling or seeing 30+ clients a week

* You want clear, step-by-step systems to get clients and grow a real business - without spending hours marketing or trying to figure it out from scratch

* You’re ready to show up, do the work, and build something that supports your future

GET STARTED

But this probably isn’t for you if…

* You’re looking for a magic pill or passive income scheme

* You don’t want to build a private-pay practice

* You’re not willing to show up, take action, or make decisions

* You want someone to build your business for you

* You’re not yet licensed and you live in New York, Massachusetts, North Carolina, or Illinois - They’re kind of intense there

* You don’t believe in the fundamental rights and dignity of all people - We stand firmly for equity, inclusion, and mental health access and if you’re not down for that… this probably isn’t your space.)

The traditional path for therapists:

(NO JUDGEMENT - WE DID THIS TOO)

  • Take the first job you’re offered

  • See 25-30 clients a week for $35-$50 per session (while your boss collects $100+ per session)

  • Get “paid” with a thank you pizza party

  • Burn out before you’re even licensed

  • Question this whole therapist path

Here’s what you could do instead:

  • Build a part-time private practice while you’re working for someone else (even while you get licensed)

  • Attract private-pay clients who are actually a good fit

  • Set rates that give you freedom, fulfillment, and burnout-proof your work

  • Start strong with a plan, a niche, and a strategy that actually works

GET STARTED

“I just finished grad school and kept hearing how hard private practice would be. I’m so glad I joined!

It was worth every penny! Now I have a plan and the confidence to actually build the practice I want.”

SIERRA, MA

What this program actually saves you

Let’s be real: the most expensive thing we did after grad school was “play it safe” by working for someone else.

We took the low-paying jobs. Stayed humble. Paid our dues.
And it cost us tens of thousands of dollars.

Here’s what that math actually looks like:

SCENARIO 1:

You take the “responsible” route
Agency job. 25–30 clients a week
Maybe $45,000/year if you're lucky

After taxes? About $36,000 take-home.
Over 2 years? That’s $72,000 while you're burning out and wondering if you even want to do this work anymore.

SCENARIO 2:

You build your own practice (yes, even as a grad student or pre-licensed therapist — legally and ethically).

You see 10 clients/week at $100 → $48,000/year
Or 15 clients/week at $125 → $90,000/year

Even a part-time private practice could bring in more than your agency job - with fewer clients, more freedom, and way less burnout.

Is $597 an investment? Sure.

But waiting could cost you $24,000 - $48,000 over the next 1-2 years

AND SINCE WE’RE TALKING NUMBERS….

  • You’d pay $5000-$10,000 to work with a business coach

  • A website designer? Easily $2500+

  • Marketing strategy + templates? Another few thousand

  • Years of guesswork? Honestly, priceless (in a bad way)

With us, you get it all - for just $597

GET STARTED

Real wins from therapists

  • “I don’t feel like I have to have a string of non-stop appointments anymore. These guys helped me charge a rate that works for me.”

    Jamie S

  • “I thought growing a private pay practice from scratch would take years. It didn’t. Thank you!”

    G.L.

  • “I woke up last week and realized I didn’t have to work 10 hours that day. I don’t want to jinx it, but I think I’m pretty close to work-life balance. I thought that was mythical for therapists.”

    M.W.

  • “Each one of these people is skilled at business. I’m helping my business grow because of this, and I’m helping therapists be better therapists.”

    Sara P

  • “I’ve been a good therapist for a long time. I needed help feeling like a better business woman. And I’m getting there!”

    Glen

  • “Without the conversations and support I had with this group of people, my business simply wouldn’t be where it is today. Full stop.”

    J.S.

  • “Now, I’m working with exactly the kind of people I’ve been wanting to work with. And I make good money doing it.”

    E.J.

  • “I work half the hours I used to. Because of these people.”

    M.L.

Let’s do a little recap…

HERE’S EVERYTHING YOU GET WHEN YOU JOIN TODAY:

  • The Complete Private Practice Bundle program with every course, template, and resource we’ve ever created, plus tons of exclusive content you won’t find anywhere else.

  • 6 core modules that walk you through every step of building your practice - from niche to boundaries

  • Lifetime access to the entire program

  • Powerful bonuses, including:

    • Websites That Wow Guide

    • Consult Call Scripts & Demo

    • Easy Pricing Formula

    • SEO for Therapists

    • Get in Their Heads Messaging Workbook

    • Niche Testing Toolkit

GET STARTED FOR $160

THIS TIME NEXT YEAR YOU COULD HAVE A FREEDOM-FILLED PRIVATE PRACTICE

Imagine seeing fewer clients, making more money, and taking Fridays off - while doing work you actually love.

LET'S DO THIS